First of all, Instagram as video advertising platform gives a greater response and reach. A year ago, Forrester company published data on which the number of reactions to Instagram video format posts already exceeded metrics on Facebook at 58%. Many brands had redistributed expenses from this social network in favor of advertising on Instagram stories because no one believes in Facebook’s high coverage.

Secondly, mobile traffic is cheaper for an advertiser. Spending two times lesser money, you attract three times more target customers. In this case, the popularity of mobile platforms is only increasing. In five years, the consumption of information on smartphones will reach a peak of 90%. The remaining 10% of users will use desktops to work and generate professional content.

Thirdly, it is possible to target advertising via Instagram thanks to Facebook algorithms. All info placements on Instagram are divided into posts and stories.

Carousel from photos or videos

Attract more attention. Conversion depends on how successful the publication is. Use the right triggers and calls, otherwise, you risk getting a lot of unnecessary coverage and targeted actions. Make the first slide attract the attention of the person as much as possible, and the last one to stimulate to press a button.

To go to the site with the button

To increase conversion, do not forget to write a call-to-action in the picture and indicate with an arrow exactly where to click.

Video

Short videos up to 1 minute go well if your goal is views. This format can be used to promote selling videos or music videos.

Stories

Their advantage is the maximum native content. This ensures good involvement, even if there are few subscribers in the account.

The main thing to remember is that the call to target action should be succinct. After all, the picture “keeps” on the screen for only a couple of seconds, and the video is automatically scrolled through after the playback starts. If you have more than 10,000 subscribers, you will be able to place the link in the advertisement and accompany it with “swipe” – the action you need to take to follow the link. Therefore, do not forget about the calls and the maximum concentration of the user’s attention on the site of the “swiping”. If you come up with a cool game of storyboard to increase the reach and increase engagement, they also should not forget to tell the subscribers what exact action you’re expecting from them at the end.

Technical requirements

What the advertising on Instagram should look like? The times when the posts on Instagram were only square and Stories only vertical, have passed. Now there are many variations. The width of the publication should not be less than 600 pixels and the maximum resolution – 1936 × 1936. Photo size should not exceed 30 MB, and Instagram video size – 4 GB. The ideal video length is up to 15 seconds. Suitable Instagram video requirements for the format – MOV and MP4, for photo – JPG and PNG. GIFs, by the way, can also be uploaded to Instagram. By the way, the description of a photo or video can hold up to 2,200 characters. However, it is better not to write more than 190 characters, because the text above that is minimized. And we need to briefly, capaciously, and unequivocally encourage the subscriber to make a targeted action.

Lifehacks on creating advertising in Instagram

1. You can customize advertising through the Facebook account and your Instagram profile. In the first case, you can increase engagement, in the second – get more new subscribers.
2. Facebook IQ research has shown that the appearance of a product in Stories increases the level of interest and confidence in it among active users on Instagram.
3. Creating advertising in Stories, pay attention to the following factors: relevance to the audience, the length of the video sequence, a profitable demonstration of the product, and the optimization of the creative piece under the format of Stories.

And remember: users on Instagram don’t tolerate boredom. Entertain them constantly!

The post The best Instagram video format you should use appeared first on Polus Media.

Have you heard that you can earn money on blogging so as on any native advertising platform? Monetizing your blog can provide you with a solid income by selling website traffic. The main thing is to know how and what to do and how to make money without selling anything. We sell good traffic and so can you.

Before you start blogging or monetizing, you need to understand three key points:

• What your readers live with
• What problems do they solve daily (or do not solve but face them)
• What exactly will your blog help with.

That is, you need to create an average portrait of your readers. Its presence will allow to understand exactly what topics to write about and in which direction to move. Monetizing your blog is not easy. It is important to understand where to start and how to manage the site in order to achieve success. The result depends on what you can do, what knowledge you have. After all, a blogger is not just a site owner. He must possess certain skills.
The duties of a blogger are:

• Preparation of subjects of articles and writing articles
• Site/blog administration
• Work with design of a blog and its articles, including ones on other sites
• Preparation of illustrations, images, diagrams, infographics
• SEO optimization of the blog in general and each article in particular
• Blog promotion, including social networks
• Communication with blog visitors.

A tip: blog on a topic that you really understand – this would be the best. This increases the likelihood of ultimate success. If you do not have certain skills – do not worry. If you want to learn, it will be pretty quick. Or – as an option – you may find people who will do it for you. Although, you will have to pay for their services.

Where to post a blog

If you do not have your blog yet, and you are considering where and how to post, there are several options. Let’s look at the main variants to conclude, which one suits you best.

1. Specialized free platforms

Each of them has its own characteristics, both negative and positive, including restrictions. In particular, you will not be able to install ad units in different parts of an article/post.

2. Platforms – social networks

This accommodation option is ideal for those who wish to keep a video or photo blog – since you do not have the money for the maintenance of the hosting.

3. Own site

And the third option is to create your own website. If you think that this requires a lot of money, you are mistaken. It’s quite possible to make a personal website for maintaining your own blog, with minimal costs, time, and labor. In addition, your own site opens up more opportunities for profit. In this case, the monetization of the blog will be much easier!

The practice of monetizing your blog

If you are interested in how to monetize a blog, it should be noted that you could start the process of earning only under certain conditions:

• Your blog must be at least 6 months old
• The average daily attendance should be about 200 people but preferably above 500
• There should be certain indicators in monetization systems and affiliate program systems. The kind of performance depends on the type of system. For example, this may be the number of indexed blog pages, TIC values, and other numbers.

Therefore, as you can see, there is no need to hurry with this process. But it is not worth slowing down too much. Use several promotional tools, embed them alternately. It is not necessary to launch all possible products at once. Start with the usual lead magnet, the essence of which is in the call to subscribe to the newsletter about new articles on your site. The essence of a lead magnet is, for example, a call, or a picture with a call, or clickable banner. In general, there are many options. Through your blog, promote products that are in real demand. That is, be engaged in sales. It is highly desirable to offer visitors a product that matches the subject of your blog.

The post Best ideas to monetize a website or a blog appeared first on Polus Media.

By now, you probably have heard of TikTok, this social media application allows users to create and share approximately 15-second video clips. Like most adults, there’s a high probability that you would like to know about this fuss.

TikTok has experienced a sudden rise in popularity since it entered the U.S. market. It boasts millions of active users – surpassing LinkedIn, Snapchat and Twitter. The app has gained the attention of Gen-Z, the biggest consumer generation. This tremendous progress has made TikTok the world’s most popular startup.

1- Tiktok: It’s no longer for adolescents

TikTok has its origin in Musical.ly, a lip-syncing application developed by ByteDance – the parent company of TikTok in 2017. The app has the youngest user base in comparison to other social media platforms. One cannot deny the fact, approximately two-thirds of worldwide users are under 30 years of age. A quick search of the app will disclose an increasing number of adults using the network. 

This demographic shift is evocative of Facebook, which initiated as the social platform primarily for college students and Snapchat that gained immense popularity among teenagers. New technology is highly embraced by young people. It would be a smart approach to make the best marketing use of this platform. An absolutely encouraging sign for businesses!  

2- Tiktok: Build Brand Visibility and Audience Participation

Similar to Instagram and Twitter, TikTok uses hashtags to market content and make it easier to explore. It comes with a great opportunity for businesses to grow their audience. One effective strategy is the use of trending TikTok hashtags or create your own.

One common use of hashtags on TikTok is to allow participation in challenges where users make videos of themselves doing a certain action. Some popular examples are the “bad makeup” and “trust fall” challenge. 

There are many prospects for brands to gain significant visibility by participating in TikTok challenges. Let’s consider the example of NBS – The Tonight Show with Jimmy Fallon.

The show presents a segment around setting challenges every day via the app such as “the tumbleweed challenge”, which resulted in more than 10 million engagements. From a marketing viewpoint, the wisdom of this movement lies in its audience development potential.

While 18-24 years old youngsters in the United States invest several hours on this application, Fallon’s team used it as an opportunity to keep their brand relevant to the Gen-Z audience.

3- Tiktok Global Reach

Similar to many other social media networks, TikTok comes with the best local engagement and global reach. The application has accomplished massive adoption around the world, specifically in Asia with several million monthly active users. The app of global appeal provides a unique opportunity for brands enthusiasts to penetrate new markets. 

For example, the Soccer club Liverpool F.C has successfully accumulated around 500,000 devotees on TikTok in a few months. Further, the app is a home to multiple categories including makeup artists, cosplayers, gamers, fitness fanatics and much more.

It uses algorithms similar to Netflix endorsements helping users find the individual tribe. From a marketing perspective, TikTok’s tribal nature allows businesses to target their specific youth audiences based on their passion points, mutual interests, and attitudes. 

4- Tiktok Influencer Marketing

Another frequently used TikTok marketing tactic is product placement in influencer posts. In the year 2019, the Telegraph reported that popular brands including Sony, Coca-Cola, FIFA, etc. have turned this application to run influencer campaigns.

What’s more interesting? It’s reasonably priced in comparison to Instagram. Many businesses are still learning and understanding the app potential value. One effective way to set up influencer marketing via TikTok is to engage influencer marketing organizations such as The Influencer Marketing Factory. 

It’s an extremely user-friendly and intensive app to allow TikTok users who would assist you in promoting your brand. To do this, all you need is to set up a TikTok account, follow other users’ accounts and engage with content based on your audience interests.

You should perhaps focus on the content feed relevant to your audience. Scroll through and mark down the profiles of users with the potential to promote your products or services. This strategy can help businesses to better deal with influencers particularly those who haven’t been cracked up by an organization.  

5- Tiktok Youth Culture

Reaching youngsters means moving at a quick pace of change. For marketers, this app can be one of the most efficient ways to stay up to date. You may think of a massive focus group – without the related costs. Undoubtedly, some of the most popular memes have started on TikTok, before becoming viral around the internet. The various approaches of TikTokers today transform into the mainstream within weeks, months or years. 

The app also helped star Lil Nas X get into the limelight when Old Town Road become a highly popular meme. TikTok’s interactive and participatory nature encourages the distribution of diverse movements at an extraordinary rate.

While discussing business marketing, we cannot forget to talk about social awareness this platform can bring. For instance, #Globalwarming was increasingly used as an effort to raise awareness regarding the effects of climate change.

Conclusion:

For its entertaining atmosphere, TikTok seems to be a great place for businesses to promote their content. With the increasing number of brands, any network original luster starts to dull. If your company’s editorial and video team think they have the scope to create unique and engaging content for a new platform, it could definitely be a worthwhile challenge. Marketers may be known for spoiling many things, but on a social media network like TikTok, maybe they don’t have to.

The post TikTok: Got The Eye Marketers Should Focus on TikTok – The New Era appeared first on Polus Media.

By collaborating with social media influencers, you can gain significant public exposure. Influencer marketing has achieved tremendous popularity in the last few years. If you attempt to jump on this bandwagon, you definitely want to get ahead of your competitors. Below we have discussed the top 8 marketing tips to help you plan, execute and succeed with your upcoming campaigns.  

1. Highlight Your Goals 

Don’t get started with influencer marketing campaigns without predefined goals. You must have a comprehensive idea regarding your ultimate objectives for an effective campaign. Typically, you will have various goals such as outreach, generating profits or leads, etc. Primarily depending on your goals, you can devise a plan and metrics you will use to evaluate your performance.

Also, set target goals for every metric or KPI. Once done, you can evaluate the success of your campaigns against the KPIs. You may want to measure overall shares, impressions, and comments to have a better overview of engagement. For example, Chiara Ferragni promoted BMW resulting in millions of likes. 

2. Define Your Target Audience

It’s important to define your target audience and is certainly one of the most basic marketing tips. Depending on your target audience, you will have a clear idea regarding the strategy of your campaign.

Though you need to consider multiple factors when defining your target audience mainly including demographics, interests, age, geography, etc. That way, you can ensure that your campaign is reaching the right audience. Also, it will help you find the right influencer since you are aware of the target audience. 

3. Do Your Research on Analytics 

When you are looking forward to various influencers, you may ask them for a few screenshots of their analytics. In this way, you will have a precise idea about the engagement of the audience. You can also visit their profile and do a common evaluation i.e. followers vs. the engagement they receive on their social media posts. 

4. Engage in Social Media

An effective way of developing your relationships with influencers is social media. It’s an excellent way when finding influencers with whom you want to associate. Here are some influencer marketing tips on how to engage with them:

• Share your influencer’s post
• Comment frequently on their posts that you find interesting
• Tag them in your content on social media
• Appreciate them on the quality content that they share

For example, Jasper’s Market frequently share their influencer’s posts on social media.

5. Build Lasting Relationships

There are many influencers who lookup for a quick deal and do one-time promotion l for you. This may work for the short-term but in the long run, you need to build long-lasting relationships with your influencers. It can be very beneficial for your business since you can trust the quality and authenticity of the content.

It opens new avenues to boost your influencer marketing campaigns even more. The real power of influencer marketing tips lies in establishing a rapport with them. A key to building relationships is to respect the influencer’s time. You should familiarize them with your network and help them promote their brand to establish a mutually beneficial relationship.

6. Develop Highly Targeted Campaigns

One effective marketing strategy is to do highly targeted campaigns. In this case, you should also look for a small audience segment in addition to associating with micro-influencers. These highly concentrated campaigns will help in achieving maximum brand exposure. Subsequently, you need to find influencers in smaller communities to get your highly targeted traffic. You may look for:

• Websites that help you get traffic
• Active users on social media
• Facebook, Twitter, Instagram or LinkedIn profiles related to your niche
• Platforms such as Quora and Reddit where questions are requested about similar products

7. Find an Industry Expert Influencer

When you are looking forward to launching the influencer marketing campaign, you should perhaps consider the real area of expertise instead of social media pros. Experts may not have millions of followers, but they are more likely to promote innovative ideas.

Endorsement from these industry experts is more substantial in comparison to a YouTube celebrity who advertise just about everything. Target recognized professionals who bring credibility and creativity when seeking an influencer marketing association.

8. Do Comprehensive Research on Your Influencers

Influencer marketing fame has significantly increased the number of influencers. Consequently, many fake influencers have taken to social media in an attempt to trick brands for ineffective sponsored content. Fake influencers typically buy followers and some even have followers that are bots.

Affiliating with such followers can cause a major loss for your brand since there is no real engagement of the audience. When looking for followers, do thorough background research about their social media profile and evaluate the average engagements per post.

You can figure out the engagement rate by dividing the total number of engagements by the total followers and multiply by 100. An engagement rate of above 2.7% is considered good. This tip will surely help you save a hundred dollars’ bucks. 

Final Thoughts: 

We hope the above-mentioned influencer marketing tips can help you in planning and executing strategic influencer marketing campaigns. It’s crucial to choose the right influencers and establish a mutually beneficial partnership with them.

Moreover, you should provide them enough freedom to work on your content and follow an approach of building long-term associations with them. Lastly, evaluating and optimizing your campaign can assist you in achieving the most out of your campaigns. If you have any other influencer marketing tips other than the ones listed above, do write to us in the comment section below.

The post Influencer Marketing Tips appeared first on Polus Media.

Any business partnership has unique character and its specialties. Someone is trying to find a new advertising platform channels and development ways, someone comes to the model of integration with a partner because of the circumstances. The ideal affiliate program is one that develops and complements sales. Building a business solely on a partnership is quite risky since at the same time one of the companies can quickly become dependent on a partner and lose their goals and strategy. This article is about partnerships on the White Label DSP model. White label DSP RTB is collaboration model in which one company makes a product and another sells it under its own brand. The term came from the music industry: advertising copies of vinyl records were sent to radio and clubs in white packaging – the design and production volume depended on the reaction of the first listeners.

White label strategy is widely used in the production of electronics, food, and software. Such an approach saves brands from the need to invest in creating their own technologies and infrastructure. Producers of the white label allow focusing on the quality of the product and increasing sales without investing in the development of sales. Marketing is constantly expanding clusters of audiences for all socio-demographic criteria, which is very beneficial for the effective work of local and larger agencies. This tool provides ultra-precise targeting, focusing on the interests, geography, intentions, preferences, and society of a person, which allows optimizing the selection of the target audience in accordance with the wishes of a particular agency for any subject.

Proper use of programmatic advertising provides agencies:

• Placement of advertisements on a huge number of sites
• Dynamic ads sharpened for a specific user, under their specific characteristics and needs
• The ability to optimize advertising campaigns
• Super precise customer segmentation
• Significant timesavings.

Predictive targeting allows creating an audience that best meets the criteria specified by an agency. It also helps attract higher-quality targeted traffic compared to the traffic attracted individually by the agency. Auditorium segments, pre-formed in accordance with the requests of the contracting agency, significantly increase the conversion of advertising campaigns. Cooperation in the White label format is a modern partner model that allows you to sell the finished product under your brand.

What are the benefits of White label DSP?

This provides a ready-made platform for launching your own DSP, customized for a specific company or agency, taking into account the specifics of their business (individual interface and audience segments, branding, a separate URL, etc.). This significantly reduces the time and financial costs of developing and launching a product from scratch by providing ready-made infrastructure for buying media and convenient tools for conducting advertising campaigns.

White label DSP advantages:

• Full branding platform
• Expanded reach, which means access to thousands of ad networks and publishers
• Variety of ad formats
• Advanced modern optimization algorithms
• Improved targeting settings (frequency capping, redirection, contextual and URL targeting, etc.)
• Convenient real-time analytics
• Automation of all processes
• Simple and affordable toolkit for launching and managing advertising campaigns
• Aggregation of data from different sources in a single interface
• The ability to register an unlimited number of advertisers and publishers
• The ability to quickly customize the client without changing accounts
• Free pricing.

White label DSP allows companies and agencies to expand their portfolio of services and make a profit. White Label is a multi-company collaboration model. It implies the sale of services or products under the brand of the selling company and turns out to be the resources of another company. Today, such an interaction scheme is most often used by organizations with large client bases and a reputable brand.

The post What is white label DSP appeared first on Polus Media.

Many would agree that blogging is one of the best ways to educate people. With it, you can share your useful knowledge and experience. However, many people do not even suspect that blogging is also an excellent ad platform opportunity to earn money. Moreover, even some bloggers are not aware of all the ways to profit from their site and they also don’t know how to sell advertising space. In this article, we have decided to correct this situation and tell you about 5 types of blog ads monetization. The article will be useful both for the current website with the most ads bloggers and for those who are just planning to become one.

Ready? Then we start getting acquainted with the online posting ads to make money.

How to make money posting ads online

Advertising blogs – this is perhaps the first thing that revolves in the head of a novice blogger when it comes to monetization. But the question arises: how realistic is making money from advertising? And what you need to do? Answering the first question, it can be said that it is quite possible to earn on advertising. To earn serious money on advertising, your site must generate a lot of traffic, and have a huge audience and high involvement. Do not expect to earn on advertising immediately after creating a blog (otherwise, anyone could do it). So is it worth advertising on the site? We think that this is the choice that you must make. But for the sake of completeness, we will summarize a little in the style of “for” and “against”.

Pros: Easy to install, generates passive income, does not require special skills and works with almost any audience.

Cons: Generates a small profit, requires a lot of traffic, affect the appearance of the site and often cannot be the main source of income.

When to use: your website receives a large amount of traffic, you have other sources of income, are at the stage of developing your product, or want to monetize an existing blog as soon as possible.

If you decide to advertise on your blog, the next step is to choose an advertising network. The leader in this industry is Google Adsense but you can choose any other.

PPM

Payment is charged for the number of impressions. For example, a user visiting an advertisement page counts as one impression. In this case, the visitor is not obliged to go to the advertiser’s site.

Pros: No action is required from users.

Cons: Payment under this scheme is small.

When to use: Good for large sites with little involvement. For example, news blogs.

PPC

Payment is made for each click made by the user. The cost per click depends on the niche: the higher the competition, the more money.

Pros: One of the most profitable types of advertising.

Cons: Advertisements must be relevant to your blog topic. Otherwise, you have to wait for clicks.

When to use: On blogs with a profitable and highly competitive topic.

Banner advertising

Banner advertising is located in sidebars, header and on certain pages. It can work both on the PPM system and the PPC.

Pros: The main and profitable type of advertising.

Cons: Can greatly degrade the appearance of the site, depending on the advertising shown.

When to use: If you can sort the displayed ads.

RSS advertising

Posted in the RSS feed blog.

Pros: A great way to earn money on your RSS feed.

Cons: It may not be effective enough due to the fall in popularity of RSS feeds.

When to use: You have a large number of RSS subscribers.

Podcast ads

When running your own podcasts, you can include an advertisement in an audio recording, as they do on radio stations.

Pros: Excellent opportunity to earn money on your podcasts.

Cons: You must have a large and regular base of listeners for your podcasts.

When to use: the same occasion as said on a con.

The post 5 ways to make money with advertising on your blog appeared first on Polus Media.

If you want to know more, read our top 10 Uber demographics and know the statistics about the company that has redefined the ridesharing market for good.

1.      Uber has 75 Million riders and 3.9 Million drivers globally

According to Uber website, Uber has around 75 Million riders and 3.9 Million drivers running globally and helping the company achieve its targets and fulfill its vision of transportation simplification.

2.      25% US Citizens use Uber at least once in a month

According to the survey results conducted by Statistica, 25% of the ridesharing service users in the US agree that they use Uber at least once per month. In fact, according to yourstory.com, 65% of users agree that they would go for the Uber app in a hurry.

3.      Uber has 91 million active users

Uber has 91 million active consumers worldwide, making it one of the biggest target audiences any ridesharing app would have. 

4.      Uber has completed 10 Billion trips globally

Statistics show that Uber has completed 10 billion rides successfully worldwide, which is far greater than that of any other ridesharing app currently in place.

5.      Uber is currently operating in 63 countries

As of December 2018, Uber is fairly popular around the globe because of the in-app features it provides. The ease of use and attractive user interface has extended the global usage of Uber across 63 countries and 700+ cities. 

6.      Uber drivers complete 14 million trips each day

Although drivers are not fairly satisfied with the company in terms of earnings, their performance statistics are impressive. Uber completes a massive 14 million trips every day which is huge.

7.      An average Uber driver earns around USD 364 per month

Even though drivers at Uber are mostly employed people working part-time to earn extra gigs, statistics found that the average earning of an Uber driver is $364 per month which is lower as compared to other economy sharing apps like Airbnb and TaskRabbit.

8.      41.8 million US citizens used Uber in 2018

As of March 2018, a total of 41.8 million users in the US used Uber. Although Lyft also has a high user base and target audience in the US, however, Uber surpassed Lyft which didn’t go beyond 32 million in terms of the number of users.

9.      Uber drivers earned $600 million as a tip in the first year

Tipping an Uber driver is not mandatory but is appreciated. The first feature year for Uber bought some interesting statistics along. According to CNET, Uber hit the year mark with drivers getting $600 million in the very first year.    

10.  Uber net annual revenue in Q2 2019 was $3.17 Billion

 According to CNBC, the annual revenue of Uber in Q2 2019 was turned out to be $3.17 billion. However, it was expected to be $3.36 billion, still Uber is ready to fill up the gap.

Final Word

Taxi drivers across the globe may have profound memories of the world before Uber, however, for people like us, the world before Uber seems like dark ages. The days when people used to watch how taxi meters would climb up or tackle relatively cheaper but potentially dangerous alternative modes of transport are now gone. Since there are competitors like Lyft in the US and Didi Chuxing in Asia that have made up a lot of ground, a strong battleground is foreseen by many experts when all these ridesharing apps come into play.

The post Top 10 Uber Demographics You Need To Know Before 2020 appeared first on Polus Media.

This trend is also predicted to continue in the future. This is a piece of huge news for all small agencies because they have more chances of getting more work and work with well-known names in the industry.

If you are one of those agencies which are looking forward to attracting bigger clients, here is the guideline to do that.

Master at something

bigger agencies have a lot of experience, they often lack the ability to conduct in-depth research for a particular product or industry. In today’s world, expertise has more value than being a know-it-all agency. So you need to figure out what your agency does the best and keep on doing it. For example, you can become a content marketing agency and help clients generate more valuable and creative content.

Believe in your agency

enterprises are looking for creative agencies that are able to think out of the box and solve their problems creatively. They are not looking for corporations with bureaucratic culture. Small agencies stand out of the crowd due to their abilities to introduce new perspectives, approaches, and procedures. Your agency might have these capabilities as well.

Don’t worry about small beginnings.

be afraid to pitch a small project. Do it and perform the project in the best possible way. This way you will be able to win more creds. Large organizations need agencies who are quick to respond to their needs and solve their problems. Bigger agencies cannot respond on time as quick as small agencies can so it works as their strength to get more projects.

Make sure you are geographically flexible.

you want to be known for your expertise, make sure you are geographically flexible. Geography should not limit your opportunities. A remote working relationship is a new trend that reduces the need for brands to be close to their respective agencies. All you need to have are good team project tools and your team will have no issues in collaborating with your clients, no matter where they are located.

Increase traffic

Agencies can improve their traffic by sharing and creating content on social media. You can also pay for ad campaigns on social media to build more brand awareness. It’s very easy to increase the traffic, you just need to know some techniques. Start with research. Decide who you want to serve i.e. your target market. Once you are done with that, decide how can you reach out to them in the best possible way.

Determine your marketing strategy

marketing approach depends upon the type of customers you are targeting. You can try one of these approaches

1. Develop a good website
2. Blogging
3. Email marketing
4. Flyers/ billboards
5. Newspapers/ magazines

Benefit from word of mouth marketing

Satisfied customers can be a great way of sales generation for you if you know how to benefit from them. Give them discounts and more incentives every time they tell their friends or partners about your agency. Look for more unique ways to reward your most loyal customers. For example, you can host a customer appreciation event or simply give a shoutout on your social media page.

When you get a client, keep him

Donot forget the importance of maintaining your customer base. And it’s not a very difficult thing to do. More revenue can be generated by upselling an excited, satisfied customer. For which, you can follow these guidelines.

1. Within a week of sale, contact your customer.
2. Conduct an online survey related to your customer service asking how can your agency improve the service.
3. Ask your clients to give a review about their experience working with you on sites like LinkedIn, Yelp, Google+ local, and not to forget, your own website.
4. Send email newsletters monthly if not weekly.
5. Greet them on special occasions like birthdays, holidays or any other festivals.
6. Ask for their valuable feedback on Facebook and Twitter.

Focus on a certain audience

You can’t just sell your services to everyone. That’s an important lesson to keep in mind while deciding your target audience. What are you offering? Who will be most interested in your services? Which type of enterprises will partner up with you? You need to answer all these questions. As stated above, go through in-depth research and create a mental sketch of your ideal clients. You need you to figure out what would be their needs? What would be their problems? After that, you have to decide how you can be the best one to solve their problems and create the best solution to their needs?

visualization is very important in the planning stage because you fail to plan, which means your plan is to fail.

The post How small agencies can attract big clients appeared first on Polus Media.

At this age, technology is increasing with the 10x speed. Gadget, items, mobile phones, apps, and advanced technology is developing or creating every day. To keep you update we have the gathered the best blog to keep yourself updated with technology.

By reading the blog post, watching their videos or audio podcasts you can stay updated any time and anywhere. The best technology blogs to follow up for daily coverage.

Top-ranked technology websites and blogs

Polus Media mostly doesn’t review the websites and blogs but on the demand on our readers, we are sharing the best technology blogs and websites.

Tech Crunch

TechCrunch is the most credible source for providing technical information. TechCrunch especially providing the rich source of information business related to tech, technology news, analysis of emerging trends in tech, and startup and products.

It’s one of the most famous blogs on the internet with millions of users. TechCrunch is a leading technology news information company with 10Million+ followers on Twitter and 430K subscribers on youtube.

Tech Radar

The most popular technology related to gadgets and buying guides. TechRadar website is providing the user based information related to “How to, gadgets, electronics, and buying guides”.

TechRadar is the part of Future US Inc, and an international media group and leading digital publisher. TechRadar has 210K Followers on Twitter and 380K subscribers on youtube.

The Verge

The Verge is the part of VOX MEDIA. Providing the best news related to tech. Tech lovers can enjoy articles related to news, reviews, product guides, stories, and podcasts.

The Verge has 2.7 Million subscribers on youtube. With 2.58 Million Followers on Twitter.

Mashable

With Million of active users. Mashable is the leading blog network. Providing tech and entertainment information in video and article. Mashable rank 813 on Alexa.

Mashable has 9.82 Million followers on Twitter. 843K Mashable Youtube subscribers.

Slashdot

Slashdot is the source for nerds. As they have the tag line by themself too. Slashdot is a social network website. It provides the best source that matters.

You can find features news stories on science, technology, and a lot more like politics that are submitted and evaluated by site users and editors.

Slashdot has 240K twitter followers and growing rapidly.

Tech Dirt

Techdirt is a platform for tech industries and for all involved in technology legal issues. Techdirt submits posts related to tech stories, changes in government policies regarding technology and economical framework.

Techdirt has 445K followers on twitter.

The Inquirer

TheINQUIRER publishes trends, daily news, latest gadgets reviews and devices, great in-depth articles regarding tech. It’s a British technology tabloid website.

From the ML, AI, Internet of Things, Softwares, gadgets review you can find everything on The Inquirer.

Phys Org

Phys.org provides the Science news, Technology news. Physics, Space, Biology, Chemistry, Engineering, Math, Electronics, Nanotechnology, Materials, Computers, Health, Earth Science.

With 742K Twitter followers and 115K Tweets.

Softpedia

Softpedia is an 18-year-old tech-based website. Ranked 1880 on Alexa globally. Softpedia.com is a software and tech-news website. It has, reviews and hosts downloadable software, has dedicated sections for all types of operating systems like Windows, Mac, Linux.

Softpedia contains more than one screenshots of each downloadable software or application, often showing its menus to help illustrate its features. Softpedia’s reviews are personally written by its staff reviewers.

Recode

Recode is a technology journalism website based on Silicon Valley. Recode is keeping you updated from the technology and how the world is changing.

Recode is part of VOX media.

Anand Tech

ANANDTECH is a 14-year-old hardware technology magazine. ANAND TECH indexes, tech news, and reviews of PC components, smartphones, tablets, pre-built desktops, notebooks, Macs and enterprise/cloud computing technologies.

ANANDTECH has more than 440K Twitter followers. For ANANDTECH video reviews click here for youtube channel.

Weird.com

Wired.com is an American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Based on SanFransisco.

Gizmodo

Gizmodo is another leading source of design, technology, science, science fiction, and gadgets review website. The best blog network for gadgets lovers.

Gizmodo has around 90K youtube subscribers and 3.1 Million Twitter followers.

Business Insider

Business Insider is a fast-growing and leading business site with deep financial, media, tech, and other technology industries. Business insider is the only American company providing its users with financial news.

With the great focus on inside tech news and financial news. 2.9Millions subscribers youtube and 2.71 Million followers on Twitter.

Engadget

Engadget is home for technology news and product reviews. Multilanguage technology blog network with daily reports and news of gadgets and consumer electronics.

The post Best Tech Website and blogs to keep your self updated appeared first on Polus Media.

You may not be getting visitors on your website, so you have come to an idea of traffic exchange. We are going to discuss the best free website for traffic exchange, and are they safe or not? Traffic Exchange can help you increase Alexa ranking but not the Google SERP ranking.

What is Traffic Exchange Program?

Traffic Exchange is giving one view for another view. A platform that provides traffic to the webmaster in exchange for traffic from their site in know as a traffic exchange. It’s just like the auto surf program, but here you can rotate and perform manual actions.

How Traffic Exchange Works?

The traffic exchange concept is simple; You want your website to visit from other people? You have to do the same.

In Traffic exchange, you have to download a browser of any traffic exchange platform which will surf the website in the background is called the surf system.

They have a certain surfing ratio; you have to surf a website multiple so you can get one surf. You can upgrade the membership in order to get the same amount of surfing ratio or can get the views for free.

Sometimes you have to signup and place a code on your website header. Which shows traffic exchange website ads which may be a popup, leader boards or any other ad format.

Almost all such traffic exchange programs are free, but they also have membership programs which some extra and additional features.

Is Traffic Exchange Safe for Adsense?

Traffic exchange may lead you to fake impressions, invalid clicks, and views. Google can easily track your traffic source. As the traffic exchange is against the Adsense Policies so it may lead you to account disabled. You can read more about the policies by clicking here.

Best Traffic Exchange Websites

Let’s discover the best and most popular traffic exchange and which may work for you or not.

1- EasyHits4U

With million+ active users EasyHit4U is a traffic exchange platform. With 1:1 you can get as many viewers as you want.

Pro

• Get as many traffic to your website or ads or anything present online
• With 1:1, you visit website and you will get a visit back
• If you have no time to visit a website, you can get the membership program.
• Domain filtering, Geo targetting

Con

• Low bounce rate can damage your SEO ranking.
• No Forum Support for customers

Website: easyhits4u.com

2- Hitleap

Hitleap has its name in the market. Hitleap has the most active users but the worst customer support. All you have to do is download their software and start the auto surf. They are providing the lowest ratio 0.7 which means you have to visit a website 10 times and you will get 7 views.

HitLeap Traffic Exchange Website

Pro

• Lower Bounce Rate
• Geotargetting

Con

• 80% Fake Traffic
• Worst Customer support

Website: Hitleap.com

3- 10KHits

The best traffic exchange service providers. The site offers a lot “Simple Dashboard, A lot of customization”. Choose the type of traffic you need ( organic, social, anonymous, direct or referral). Autosurf software and a lot more to hide make your site traffic look organic. It helps you to boost your Alexa ranking.

10KHits Best Alexa Traffic Ranking Booster

Pro

• Real Human Visitors
• Easy Software
• Best Customer Support

Con

• It is not entirely free

Website: 10khits.com

4- AutoWebSurf

With simple methods like others. View other sites and get credit which you can reuse to get traffic. It’s free platform for traffic exchange.

Pro

• High-quality traffic
• Autor Surfing
• Low Bounce Rate

Con

• High Membership Price
• The low traffic exchange ratio

Website: Autowebsurf.com

5- Traffic Send

An ideal way to exchange traffic. An easy to use traffic exchange platform with so many advantages.

Traffic Send No 1 Exchange Website

Pro

• Auto Surf
• Easy to use
• Excellent customer support
• Instant traffic exchange

Cons

• Not Entirely Free

Website: Trafficsend.com

If you know any other traffic software or platform mention below in the comment. Polus Media will review it for you only. Your suggestion is important to us.

The post Best Free Traffic Exchange Website appeared first on Polus Media.