What is Direct Response Marketing? It's Elements and benefits.">

BY: Polus Media

What is Direct Response Marketing?

Direct Response Marketing is not like direct marketing. Direct Response Marketing involves the user to perform or response to specific actions immediately like “BuyNow, Subscribe…

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Video advertising on Instagram – the best options and requirements">

BY: admin_pol

The best Instagram video format you should use

First of all, Instagram as video advertising platform gives a greater response and reach. A year ago, Forrester company published data on which the number…

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Monetizing your site – how to do it?">

BY: admin_pol

Best ideas to monetize a website or a blog

Have you heard that you can earn money on blogging so as on any native advertising platform? Monetizing your blog can provide you with a…

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tiktok new marketing platform">

BY: Polus Media

TikTok: Got The Eye Marketers Should Focus on TikTok – The New Era

TikTok social media application allows users to create and share approximately 15-sec video clips. Tiktok is a new marketing platform for young users. By now,…

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Influencer Marketing Tips">

BY: Polus Media

Influencer Marketing Tips

Promoting a brand is becoming challenging day by day. Consumers are now more familiar with promotional content and perhaps they try to avoid it. Therefore,…

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hite label DSP – what is it and how does it work?">

BY: admin_pol

What is white label DSP

Any business partnership has unique character and its specialties. Someone is trying to find a new advertising platform channels and development ways, someone comes to…

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Earnings from your own site – advertising">

BY: admin_pol

5 ways to make money with advertising on your blog

Many would agree that blogging is one of the best ways to educate people. With it, you can share your useful knowledge and experience. However,…

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Top 10 Uber Demographics You Need To Know Before 2020">

BY: Polus Media

Top 10 Uber Demographics You Need To Know Before 2020

Launched in 2009, Uber has emerged to be one of the biggest transportation services in the world. Safe and affordable car booking for transportation, what…

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How small agencies can attract big clients?">

BY: Polus Media

How small agencies can attract big clients

There was a time when big enterprises used to work with giant agencies only. But lately, the trend has been changing. Currently, there are many…

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Best Technology Websites and Blogs to keep you updated">

BY: Polus Media

Best Tech Website and blogs to keep your self updated

Top Tech website to keep yourself update with tech news, gadget, apps, software, information and more. At this age, technology is increasing with the 10x…

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Best Free Traffic Exchange Website">

BY: Polus Media

Best Free Traffic Exchange Website

Most Common and Free Traffic Exchange Platforms You may not be getting visitors on your website, so you have come to an idea of traffic…

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Will Qr Codes Work in Future?">

BY: Polus Media

Will QR code work in 2020?

QR code has been around since ages and its applications have been growing drastically especially after 2017 when Apple announced iOS 11 update allowing users…

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Best Marketing Strategies Today – Learn More">

BY: admin_pol

Best Advertising Strategies

Creating an ad network, you must first decide what to report about – the product or company – so that the potential buyer gives preference…

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What are the Most Effective Ways To Sell AdSpace?">

BY: Polus Media

Most Effective Ways To Sell AdSpace

As a blog or website owner, you may be confused about choosing the best way to sell ad space on your website. Website advertising space…

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Free advertising ideas to promote your business">

BY: admin_pol

Free advertising ideas for your business

How wonderful it would be if each advertising platform article published on the site instantly brought traffic and was naturally replicated on the Internet! However,…

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What is Cost Per Lead?">

BY: Polus Media

Everything You Need to Know About Cost Per Lead (CPL)

When businesses pay for possible sales leads or promote data to active consumers, it leads to CPL. The tactic aims at targeting potential customers who…

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What is the cost per install?">

BY: Polus Media

Cost Per Install (CPI) – Before you start

CPI – The Guide Cost Per Install helps in determining the feasibility and consistency of paid ads. One effective way is to track CPI and…

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What are the best image hosting websites?">

BY: Polus Media

Best Image Hosting Website

Nowadays mobile camera is getting better and better, and you may be worried about clicking, saving and storing your all images in one place. So…

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What are the best walmart selling techniques">

BY: Polus Media

What are the best Walmart Marketing and Selling Techniques

Walmart Selling Strategies A segmentation strategy helps in understanding various sub-segments of consumers and their changing needs. Walmart uses demographic and psychographic approaches. The strategy…

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What is Mobile RTB?">

BY: Polus Media

What is mobile RTB?

RTB mobile started as a function for desktop working place for real-time bidding companies and then migrated to mobiles. Every year RTB platform advertisers value…

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">

BY: Polus Media

How to Measure Brand Awareness – Top 15 Ways

What is Brand Awareness? Brand awareness is a technique through which companies and marketers have an idea of how well their brand is getting familiarity…

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Top 10 low cost ways to advertise">

BY: Polus Media

Top 10 low cost ways to advertise

1. Contextual advertising As the name implies, this method of advertising platform promotion is tied to a specific context. At the moment, contextual start advertising…

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Emergence Of Content Marketing Platform">

BY: Polus Media

The Emergence Of Content Marketing Platform

What is content marketing? Content marketing is a complex process involving steps like strategizing, content production, content analysis, and result analysis. However simple these steps…

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What are the best content marketing tools">

BY: Polus Media

30 Content Marketing Tools – Marketers Lifeline

Developing a content marketing strategy is essential to boost your business. Though it's challenging to formulate a content marketing plan without effective marketing tools. Today,…

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Mobile app advertising guide">

BY: Polus Media

Mobile app advertising guide

The main value of in app advertisement is the ability to quickly get new customers and increase conversion, as well as to increase brand awareness…

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Polus-Media-Leader-Board-Ads">

BY: Polus Media

Leaderboard Ads (728*90) – A Brief Guide

Leaderboard Ads - A Brief Guide A leaderboard ad is a rectangular and wide advertising space with dimensions of 729*90. This ad is placed on…

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BY: Polus Media

Contextual Targeting VS Behavioral Targeting

What Is Contextual Targeting In simple words, Contextual Targeting is the process of selecting ad placements in Display Networks. The selection is based on keywords,…

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Which is Better? Static or Dynamic Ads for Business?">

BY: Polus Media

Static VS Dynamic Retargeting For Business

Retargeting is a powerful marketing strategy that makes your visitors convert into your customers. It works by redirecting customers back to your website after they’ve…

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BY: Polus Media

Best places to advertise online

Everyone is looking for cheap online advertising. Today there are plenty of platforms used for the promotion. Among the most popular ones, there are Instagram,…

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GDPR Ads Targeting in Programmatic">

BY: Polus Media

GDPR and Targeted Ads in Programmatic

On the 25th of May, 2018 a new digital privacy regulation was introduced known as General Data Protection Regulation (GDPR). It sums up a wide…

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How In App Advertising works?">

BY: Polus Media

In-App Advertising: An All-Inclusive Guide

In-app advertising is an efficient monetizing strategy, in which app developers are paid to communicate advertisements within their mobile application. In addition to driving mobile…

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How Polus Media Header Bidding Solution Intensifies Programmatic Sales">

BY: Polus Media

How Polus Media Header Bidding Solution Intensifies Programmatic Sales

What Is Programmatic Advertising?     Programmatic Advertising has taken online advertising to the next level by incorporating technology into advertising campaigns to make them more targeted…

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What is White Paper Advertising and How it works?">

BY: Polus Media

White paper advertising

White paper or an eBook is still a new kind of thing – white paper advertising has recently appeared in the market and few people…

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What is Local geoFencing Advertising">

BY: Polus Media

Geofencing Advertising for Location-Based Marketing

Geofencing for advertising is relatively a new concept and its popularity has skyrocketed with the increasing number of mobile devices. The geofencing strategy uses signals…

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Difference Between MIS and IT">

BY: Polus Media

Management Information System V/S Information Technology

What is Management Information system? It is an infrastructure that is widely used in businesses and other corporations at a large level which is comprise…

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What is the difference between pre money and post money">

BY: Polus Media

Pre-Money VS Post-Money – A Guide

What is Pre-Money? The worth of any company before receiving any investments is pre-money. It is void of external financing and latest round of funding.…

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Online Advertising Pricing Model CPM-CPA-CPC-CPL-CPS-and-CPI">

BY: Polus Media

Online advertising pricing models

The choice of online advertising pricing models is crucial for any budgeting strategy. The modern digital advertising offers various pricing options. There exist cost-per-click, cost-per-action,…

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What is the difference between DMP and DSP?">

BY: Polus Media

DMP VS DSP- What’s the difference

The first thing you will ever going to hear or notice while looking at the digital marketing world are the vast amount of different platforms…

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How to Monetize Web Traffic">

BY: Polus Media

Mobile web monetization

The issue of mobile web monetization is very acute. At the same time, the impressions and clicks based on mobiles are the major drives for…

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Top Promotional Marketing Strategies to reach the audience">

BY: Polus Media

Top #6 Promotional Strategies in Marketing

What is a Promotional Strategy? Adopting a marketing plan can be hard, especially if your business is new in the market. This is where promotional…

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What are the Type Of Online Advertising?">

BY: Polus Media

Types of Advertising – Used By Marketer For Leads

What is advertising and It's types? Advertising is one of the most important form of communication and used purposefully by people. It contains a message…

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DSP and SSP">

BY: Polus Media

What is a DSP

The ways of online adverts sale and purchase keep changing. DSP network is one of the revolutionary technologies, which drive such changes. What is a…

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What are the ways to make Long Tail Marketing Strategy">

BY: Polus Media

Long Tail Marketing Strategy – 2k19

All the marketing strategies that have been created or has in process revolved around only around one thing and that is the promotion of a…

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What is Mobile Retargeting and Why Your App Needs It?">

BY: Polus Media

What is Mobile Retargeting and Why Your App Needs It

There are situations when people hesitate. They look at the product or service, go to sites, study offers but do not make an order. In…

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What is Rich Media Advertising">

BY: Polus Media

What is Rich media ads

Rich Media Ads to rocket sky your business. Today you can browse from the best rich media samples of the entire online media advertising. You…

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Choose the best Mobile Ad Format For your Company">

BY: Polus Media

Best Mobile Ad Formats and It’s Types

Use of programmatic platforms can provide you unparalleled benefits along with speed and accuracy. It serves mobile and in-app ads so effectively that the results…

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What is an Ad Exhange and how does it actually works">

BY: Polus Media

What is an Ad Exchange?

Ad Exchanges can be defined as a digital marketplace where different advertisers and publishers come together to do the trading of digital ad inventories such…

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What is the working principle of Ad serving?">

BY: Polus Media

Principle Of Ad Serving

Whenever you talk about the Programmatic ecosystem the first thing that comes to mind is about the things such as Demand-Side platform (DSPs), Supply-Side platforms…

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Mobile app advertising guide">

BY: Polus Media

Mobile app advertising

The mobile advertising market is growing. In app advertising cost also grows. In 2016, the market volume grew by 86%, in 2017 – by 44%;…

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Choose the best, Ad Network VS Ad Exchange">

BY: Polus Media

Ad Network vs. Ad Exchange

On a bigger picture Ad Network and Ad exchanges have some similar purposes in the digital marketing industry. They both have some common traits like…

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Number Never Lies - Big Data Analytics">

BY: Polus Media

Big Data Analytics: Numbers Never Lie

What is Big Data and its Origin ? In 2013 the term Big Data was added in the Oxford dictionary with a definition “extremely large…

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What is White Labeling?">

BY: Polus Media

What is White Labeling & How it works? Guide

White Labeling term in a business means that a product is manufactured by one company but it will be sell under the umbrella of different…

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What is network marketing advertising">

BY: Polus Media

Network marketing advertising

It’s good that times are changing: we still remember the time when the network marketing advertising used to be home meetings, invitations to a café…

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What is the Difference between Adtech and Martech">

BY: Polus Media

Difference Between AdTech and MarTech

Basically AdTech (Advertising Technology) is a small part of MarTech (Marketing Technology). For a better understanding you can draw it like AdTech is a small…

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What are the Stages of Media Buying Process">

BY: Polus Media

3 Stages of Media Buying Process

Media Buying Process: is a highly planned and designed negotiations and purchase of multi-platform ad spaces. In the whole process the main focus is to…

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3 Questions To Focus Before Any Brand Activity">

BY: Polus Media

3 Questions To Focus Before Any Brand Activity

There are 3 questions every brand should be focusing on before planning any further activity. Who are the clients ? What message does your brand…

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How does Popup Advertising work">

BY: Polus Media

Pop up advertising network

Pop-Up is an ad banner that pops up on top of the page you are viewing. The user cannot interact with the main content while…

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Programmatic Advertising & Types of Programmatic">

BY: Polus Media

Programmatic Advertising & Types of Programmatic

Many studies have showed and provide some estimations that the programmatic advertising will grow at an unmatchable speed  of over 30% in 2017 alone. It’s…

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How RTB works and Ads Been Served?">

BY: Polus Media

How RTB Works & How Ads Been Served?

Real Time Bidding Real time bidding is the new face of online advertising and it has completely changed the sense of online advertising. It’s a…

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Difference between Programmatic Buying Vs Direct Buying">

BY: Polus Media

Programmatic Buying Vs Direct Buying

Confused between Programmatic Buying and Direct Buying? Do you know the difference between Programmatic Purchase and Direct Buying? Direct Buying of media: When we talk…

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">

BY: Polus Media

Programmatic vs Traditional Media Buying

We all are living in a technologically advanced era which is evolving day by day and renewed day by day. With all these developments there…

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PPC advertising vs Programmatic Marketing">

BY: Polus Media

PPC advertising vs Programmatic Marketing

Let’s start the discussion Programmatic advertising is the form of PPC advertising and PPC is one of the crucial element that creates Programmatic advertising. Polus…

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What is the difference between omni channel and multi channel">

BY: Polus Media

Multichannel vs omnichannel marketing

It is no secret that the purchasing path is impossible to predict. Omnichannel retailers need to develop strategies to attract customers, wherever they are, providing…

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Which is better Programmatic Advertising or Display Advertising?">

BY: Polus Media

Programmatic Advertising Vs Display Advertising – Polus Media

If you are not a newbie in online business advertising then you should have heard people saying about how programmatic ads have changed the entire…

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What is the future of ecommerce infographics">

BY: Polus Media

Future of ecommerce

Global ecommerce industries have long gone beyond the framework of “shopping on the website” and today it is an entire big range of interactions with…

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What is DSP and SSP?">

BY: Polus Media

What is DSP and SSP

What is Demand Side Platfrom? We live in a world where technology is evolving day by day and it is revolutionizing the way we sell…

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Polus Media Digital Advertising Platform">

BY: Polus Media

Digital Advertising Platform

A Digital advertising platform is a place where you can purchase ad space for your business somewhere on the internet. There is a variety of…

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BY: Polus Media

Display Advertising and Tips – Reach Your Targeted Audience

Know Display Advertising: Display Advertising is online advertising which can be done through banner ads, rich media and many more faces. Text-based ads contain only…

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BY: Polus Media

9 Types of Targeting Audience

Types of targeting strategy vary. Consider the main types of target markets differences and concepts. Types of the target audience are direct and indirect. Direct…

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5W's Of Easter Campaigns">

BY: Polus Media

5W’s Of Easter Campaigns

Easter is almost here! it’s time you should think about setting up your Easter campaign because this is the time when most of the families…

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BY: Polus Media

PPC Platforms

Power of PPC platform is one and big topic for discussion, but today we are going to talk about how to find best ones. No,…

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What is the difference between CPA and CPC?">

BY: Polus Media

CPA VS CPC

Want to know the Difference between CPA vs CPC? Don’t worry you are about to get the information you need. Whenever you purchase online ads,…

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What is the difference between publisher and advertiser">

BY: Polus Media

Publisher Vs Advertiser

If you have made your 1st step into Affiliate Marketing Business then you should be very well familiar with the terms Advertisers & Publishers. Being…

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PPC advertising vs Programmatic Marketing">

BY: Polus Media

Most effective Paid Traffic Sources

From year to year all new born businesses face the same “traffic” problem: no traffic generates no conversions. One can’t track how well selling process…

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the ultimate guide to lead generation">

BY: Polus Media

The Ultimate Guide to Lead Generation 2019

The matrix on which your business is said to be successful or failure is measured by the numbers of new clients or sales that you…

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Online Advertising Pricing Model CPM-CPA-CPC-CPL-CPS-and-CPI">

BY: Polus Media

What Are CPM, CPA, CPC, CPL, CPS and CPI?

Quick Introduction! Digital marketing is all about 6 acronyms. You will always likely to hear more often are CPM, CPA, CPC, CPL, CPS and CPI.…

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How Real Time Bidding System Works?">

BY: Polus Media

What is Real-Time Bidding (RTB) & It Works?

Real-time bidding has changed the face of online advertising completely. It’s a new dawn for traditional display advertising. Better, fast and precise. In a blink…

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BY: Polus Media

Definicja Mobilnej Platformy Reklamowej

Kluczowe znaczenie czegoś takiego jak “mobilna platforma reklamowa” jest niemal takie samo jak platforma reklamowa sama w sobie. Obie służą zastępowaniu dowolnego podmiotu zewnętrznego pomiędzy…

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BY: Polus Media

Samoobsługowa platforma – co to oznacza?

Platformy tego typu oznaczają, że klient może uzyskać odpowiedź bez zgłaszania się o pomoc do biura obsługi. Tego typu systemy oszczędzają fortunę i redukują ilość…

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BY: Polus Media

Zarabianie na ruchu internetowym – najpopularniejsze strategie

Zarabianie pieniędzy na stronie było niemal niemożliwe dekadę lub dwie temu. Recepta na sukces jest prosta: dużo cierpliwości, wytrwałość w dążeniu do celu i szczypta…

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BY: Polus Media

Self-serve platform – what does it mean?

Platforms of this type mean that a client is incapable of getting an answer for without applying to help or service desk. Such systems save…

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BY: Polus Media

Mobile Advertising Platform Definition

The key sense of such notion as “mobile advertising platform” is almost the same as an ad platform itself. They both serve to replace any…

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BY: Polus Media

Kupowanie Mediów w Czasie Rzeczywistym

Reklamy online były bardzo proste z samego początku: miejsce na reklamy było sprzedawane reklamodawcom. Ten schemat pożyczano z takich mediów, jak TV I radio. Ale…

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BY: Polus Media

Real Time Media Buying

Online advertising was very simple at the moment of its appearing: ad places were sold to publishers. The scheme was borrowed from such medias as…

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BY: Polus Media

Monetize traffic – most popular strategies

It was hardly possible to earn money from a website a decade or two ago. The recipe of success is simple: take a lot of…

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BY: Polus Media

Best practices in retargeting ads

We want you back Remarketing (of often referred as retargeting) in simple words is a technology of returning your customer back to you. There can…

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How CPM Formula Works?">

BY: Polus Media

CPM advertising

CPM (Cost-Per-Mile) advertising is a model when a price is stated for a thousand of impressions of an ad, i. e. the banner should be…

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How CPI Formula Works?">

BY: Polus Media

CPI advertising

CPI (Cost Per Installation) is one of transparent and reliable models for those who want to promote mobile apps and games. Formula: CPI = Expenses…

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Cost Per Acquisition CPA– The Guide">

BY: Polus Media

Cost Per Acquisition advertising – Guide

Are you sure you don’t know CPA? Have you ever offered your children or nephews or other youngsters being paid for a necessary service for…

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How CPC Strategy Works?">

BY: Polus Media

CPC marketing

Major part of business success is in finding a source of target audience and get potential customers from it at lowers costs. Cost per click…

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BY: Polus Media

Content marketing

Content Marketing is way to make your brand name popular. The popularity and importance of social media services is increasing every day. People are constantly…

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BY: Polus Media

Web Design Services

As a web design company, we provide different services for all kinds of organizations. If you want to get a customized website, your choice is…

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BY: Polus Media

Social Media Advertising

Social Media as a part of internet marketing Nowadays social media is not only a fashionable and familiar aspect of internet marketing, but also an…

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BY: Polus Media

Pay Per Click

Pay per click gives better results in delivering targeted traffic. Search engine marketing is a significant part of Internet marketing. SEM promotes websites mainly through…

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BY: Polus Media

Search Engine Optimization

Search Engine Optimization (SEO) is a fundamentally important tool for a prosperous internet marketing campaigns. To drive volumes of quality traffic to web pages one…

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BY: Polus Media

Email marketing services

Email Marketing Services and Internet Marketing Strategy Emails are useful tools to communicate with your potential customers. This email marketing service is a kind of…

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How to Monetize Web Traffic">

BY: Polus Media

Monetize traffic

How we get money from our websites? Webmasters see their aim to make profit from a website by monetizing the traffic. This process is in…

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