Free advertising ideas for your business
How wonderful it would be if each advertising platform article published on the site instantly brought traffic and was naturally replicated on the Internet! However, in modern business-to-business advertising conditions, it is necessary to make serious efforts for the distribution and promotion of materials. Otherwise, the local advertising examples’ content will not work. The Internet is saturated with services advertising information; the competition is very high. To draw attention to the promoted content, it is necessary to use all available means and catch really good advertising business ideas.
Use social networks
SMM is not a new advertisement idea direction of Internet marketing; there are also well-known brands and private entrepreneurs in their groups on social networks. Successful SMM allows for solving top-priority tasks:
- the attraction of the target audience
- capturing the attention of potential subscribers and customers
- advertising launch
- marketing strategy implementation
- communication with subscribers
- distribution of branded content.
A business can no longer do without communities in social networks. Networks offer excellent conditions for brand promotion – they allow keeping and tracking statistics, launching advertising campaigns, planning and publishing posts at a specified time. How SMM helps promote content is understandable but how can you make it more effective in terms of disseminating information?
Scheduled posting is an elementary and inexpensive way to make content work. Central Asia is getting used to receiving news, articles, and useful materials at a certain time and already knows when to expect publications. Create high-quality materials so that people want to share them. Place them in all networks where you are registered.
Use the pinned post to draw as much attention as possible to an important post. Change the pinned entry when you need it.
Some believe that repeating one post several times is not worth it. However, you can try to publish it at different sites, with different connections, to change the time of placement. This approach, by the way, will help understand what time for posting in different networks is optimal, where the material gets more coverage, where the reviews are better.
Communicate in other communities
You can carry your ideas to the masses not only from the page of your group. Diversity and a large number of groups on different subjects are easy to find on Facebook. You shouldn’t communicate with your direct competitors, it’s easy to get a ban and tons of negatives for it. It is smarter and more efficient to find groups on related topics. And to enter into dialogues there, comment on posts, showing the expert level. When it is appropriate and unobtrusive, you can recommend your materials and leave links to them. If the information helps subscribers solve their problems, then your target audience will be replenished.
Promote content more efficiently
To make a promoted content to work more efficiently, you need to use not only the group in social networks. A company is, after all, an abstract concept and when communication is conducted by a specific person, trust in information increases. Information about the content should be broadcasted from the personal pages of the director, company experts, managers, provided that they have an active subscriber base. This is a great way to increase reach, especially if the content is useful and served unobtrusively.
Mention experts and bloggers
You can make high-quality material and refer in it to a person known and authoritative in a particular area. You can try to develop their thoughts or enter into a constructive discussion. The mere mention of a famous person will help increase traffic. But it is better to contact a blogger or expert directly, ask to share or leave an announcement to such a post. The leader of the opinion may not agree. Chances increase if your site also has weight and authority. Then the offer will be advantageous for both parties.
There are more methods and ideas for promoting content than we have listed. Here are only the most obvious. It will be cool if you discover or develop new ways. Let us remind once again that neither content marketing nor SEO-promotion gives a lightning-fast effect. The results will be if this work is carried out constantly and in a professional manner.