Mobile app advertising guide
The main value of in app advertisement is the ability to quickly get new customers and increase conversion, as well as to increase brand awareness of the company advertiser without large financial investments. The number of installed mobile applications is increasing every day. According to mobile platforms statistics, about 25 mobile applications are downloaded and updated by one smartphone during the month, about 13 of which are used regularly. The mobile app ads target audience of several thousand and even millions of users is the main goal of successful online retailers. With proper targeting and the form of submitting mobile ads, the number of actual sales can be increased by 25% or more.
Advertising on apps – the main advantages
The use of advertising in Android, iOS and other platforms has several advantages to alternative channels of information transfer:
- CTR ads on mobile devices are much higher than on PCs
- the coverage of potential buyers of products is higher, and the placement fee is much lower
- work with clients in real time, and RTB advertising will always be shown “to the place and time”
- more opportunities to quickly promote a new application, product or service – this is an effective way to strengthen the brand position.
Modern marketing strategies and technologies that we use allow us to “recognize” a potential client from thousands of users of mobile applications based on the instant analysis of many data: geographic, demographic, thematic, temporal parameters and other. Based on this information, as well as a thorough study of the marketing goals of the advertiser’s company, the international e-commerce platform provides effective advertising management. This means demonstrating a product or service to a specific target audience on all available applications.
Productive advertising and its forms
Display advertising in iOS and Android applications is the most economical and profitable way to promote a website and online retail. About 55% of smartphones work on the Android OS, which means that advertising in Android applications is the undisputed leader in the number of successful transitions. Models running on iOS account for about 25% of the mobile device market. This is followed by gadgets on J2ME, Symbian, and Windows Phone, which occupy more “modest” positions in the popularity rating. Mobile ads placed by the company in applications for any operating system have a high rating and are guaranteed to bypass your competitors. Platforms offer several options for placing RTB ads in iOS, Android and other platforms:
- banners: standard 320×50 px, full screen 320×460 px, interactive (with animation, video, application form, photo gallery, promotional page, etc.)
- contextual – search advertising
- ad units integrated into the mobile application.
Payment for our services is possible in two ways: by CPM and CPA.
The platform will ensure a quick launch of the advertising campaign and monitor the quality of traffic. Thanks to our reporting system with detailed statistics, it is always easy to check the success and effectiveness of the work done. If you decide to sell advertising space in the application, think about how you can make advertising noticeable (thus increasing your income) but not annoying users. The more users your application has, the more valuable is the place where you plan to advertise. Here you need a balance because you should not annoy people with pop-up banners.