How Much Cost Per install Costs?">

BY: Polus Media

Cost Per Install (CPI)…

CPI – The Guide Cost Per Install helps in determining the feasibility and consistency of paid ads. One effective way is to track CPI and Average Revenue Per User (ARPU) to ensure you…

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What are the Best Image Hosting Websites?">

BY: Polus Media

Best Image Hosting Website

Now a days mobile camera are getting better and better, and you may be worried about clicking, saving and storing your all images at one place. So you won't miss any. Facebook and…

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How to Drive High Sales on Walmart?">

BY: Polus Media

Selling on Walmart Marketing…

Walmart Selling Strategies A segmentation strategy helps in understanding various sub-segments of consumers and their changing needs. Walmart uses demographic and psychographic approaches. The strategy focuses on consumers’ everyday goods at competitive prices…

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BY: Polus Media

What is mobile RTB?

RTB mobile started as a function for desktop working place for real-time bidding companies and then migrated to mobiles. Every year RTB platform advertisers value it more, allocating budgets for it. Native formats…

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BY: Polus Media

How to Measure Brand…

What is Brand Awareness? Brand awareness is a technique through which companies and marketers have an idea of how well their brand is getting familiarity among potential buyers and target audiences. Though brand…

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BY: Polus Media

Top 10 low cost…

1. Contextual advertising As the name implies, this method of advertising platform promotion is tied to a specific context. At the moment, contextual start advertising is probably one of the most convenient and…

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What are the best content marketing tools">

BY: Polus Media

The Emergence Of Content…

What is content marketing? Content marketing is a complex process involving steps like strategizing, content production, content analysis, and result analysis. However simple these steps may sound, they are difficult to execute with…

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What are the best content marketing tools">

BY: Polus Media

30 Content Marketing Tools…

Developing a content marketing strategy is essential to boost your business. Though it's challenging to formulate a content marketing plan without effective marketing tools. Today, companies are defined by their unique story. Creating…

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Mobile app advertising guide">

BY: Polus Media

Mobile app advertising guide

The main value of in app advertisement is the ability to quickly get new customers and increase conversion, as well as to increase brand awareness of the company advertiser without large financial investments.…

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Polus-Media-Leader-Board-Ads">

BY: Polus Media

Leaderboard Ads (728*90) –…

Leaderboard Ads - A Brief Guide A leaderboard ad is a rectangular and wide advertising space with dimensions of 729*90. This ad is placed on top of a website and is the first…

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Difference Between Contextual Targeting and Behavior Targeting">

BY: Polus Media

Contextual Targeting VS Behavioral…

What Is Contextual Targeting In simple words, Contextual Targeting is the process of selecting ad placements in Display Networks. The selection is based on keywords, topics, and various other factors. It is advertising…

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Which is Better? Static or Dynamic Ads for Business?">

BY: Polus Media

Static VS Dynamic Retargeting…

Retargeting is a powerful marketing strategy that makes your visitors convert into your customers. It works by redirecting customers back to your website after they’ve left by showing them ads of your website…

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BY: Polus Media

Best places to advertise…

Everyone is looking for cheap online advertising. Today there are plenty of platforms used for the promotion. Among the most popular ones, there are Instagram, Facebook, and other places to advertise online. However,…

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GDPR Ads Targeting in Programmatic">

BY: Polus Media

GDPR and Targeted Ads…

On the 25th of May, 2018 a new digital privacy regulation was introduced known as General Data Protection Regulation (GDPR). It sums up a wide range of different privacy legislation into one solo…

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How In App Advertising works?">

BY: Polus Media

In-App Advertising: An All-Inclusive…

In-app advertising is an efficient monetizing strategy, in which app developers are paid to communicate advertisements within their mobile application. In addition to driving mobile usage, they promote global media consumption. This makes…

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How Polus Media Header Bidding Solution Intensifies Programmatic Sales">

BY: Polus Media

How Polus Media Header…

What Is Programmatic Advertising?     Programmatic Advertising has taken online advertising to the next level by incorporating technology into advertising campaigns to make them more targeted and efficient. Unlike direct sales, programmatic buying uses…

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What is White Paper Advertising and How it works?">

BY: Polus Media

White paper advertising

White paper or an eBook is still a new kind of thing – white paper advertising has recently appeared in the market and few people only know that whitepaper marketing is a very…

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What is Local geoFencing Advertising">

BY: Polus Media

Geofencing Advertising for Location-Based…

Geofencing for advertising is relatively a new concept and its popularity has skyrocketed with the increasing number of mobile devices. The geofencing strategy uses signals from potential customers’ mobile devices that activate marketing…

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Difference Between MIS and IT">

BY: Polus Media

Management Information System V/S…

What is Management Information system? It is an infrastructure that is widely used in businesses and other corporations at a large level which is comprise of software and hardware. It is computerized management…

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What is the difference between pre money and post money">

BY: Polus Media

Pre-Money VS Post-Money –…

What is Pre-Money? The worth of any company before receiving any investments is pre-money. It is void of external financing and latest round of funding. It has some features: It describes the startup…

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Online Advertising Pricing Model CPM-CPA-CPC-CPL-CPS-and-CPI">

BY: Polus Media

Online advertising pricing models

The choice of online advertising pricing models is crucial for any budgeting strategy. The modern digital advertising offers various pricing options. There exist cost-per-click, cost-per-action, cost-per-mille, and other models. Online ad pricing development…

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What is the difference between DMP and DSP?">

BY: Polus Media

DMP VS DSP- What’s…

The first thing you will ever going to hear or notice while looking at the digital marketing world are the vast amount of different platforms and vendors that are being offered for programmatic…

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How to Monetize Web Traffic">

BY: Polus Media

Mobile web monetization

The issue of mobile web monetization is very acute. At the same time, the impressions and clicks based on mobiles are the major drives for effective digital advertising growth. It is connected with…

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Top Promotional Marketing Strategies to reach the audience">

BY: Polus Media

Top #6 Promotional Strategies…

What is a Promotional Strategy? Adopting a marketing plan can be hard, especially if your business is new in the market. This is where promotional strategies come in handy and can help you…

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What are the Type Of Online Advertising?">

BY: Polus Media

Types of Advertising –…

What is advertising and It's types? Advertising is one of the most important form of communication and used purposefully by people. It contains a message that can be promoting, selling or even trying…

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DSP and SSP">

BY: Polus Media

What is a DSP

The ways of online adverts sale and purchase keep changing. DSP network is one of the revolutionary technologies, which drive such changes. What is a DSP? DPS is a demand-side platform, which is…

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What are the ways to make Long Tail Marketing Strategy">

BY: Polus Media

Long Tail Marketing Strategy…

All the marketing strategies that have been created or has in process revolved around only around one thing and that is the promotion of a particular product or service of any brand. In…

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What is Mobile Retargeting and Why Your App Needs It?">

BY: Polus Media

What is Mobile Retargeting…

There are situations when people hesitate. They look at the product or service, go to sites, study offers but do not make an order. In this case, the task of marketers is to…

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What is Rich Media Advertising">

BY: Polus Media

What is Rich media…

Rich Media Ads to rocket sky your business. Today you can browse from the best rich media samples of the entire online media advertising. You can select from the most engaging rich media…

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Choose the best Mobile Ad Format For your Company">

BY: Polus Media

Best Mobile Ad Formats…

Use of programmatic platforms can provide you unparalleled benefits along with speed and accuracy. It serves mobile and in-app ads so effectively that the results will be off the charts. Using Programmatic platforms…

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What is an Ad Exhange and how does it actually works">

BY: Polus Media

What is an Ad…

Ad Exchanges can be defined as a digital marketplace where different advertisers and publishers come together to do the trading of digital ad inventories such as a display, native, video, mobile and in-app.…

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What is the working principle of Ad serving?">

BY: Polus Media

Principle Of Ad Serving

Whenever you talk about the Programmatic ecosystem the first thing that comes to mind is about the things such as Demand-Side platform (DSPs), Supply-Side platforms ( SSPs) and Ad exchanges. The reason is…

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Mobile app advertising guide">

BY: Polus Media

Mobile app advertising

The mobile advertising market is growing. In app advertising cost also grows. In 2016, the market volume grew by 86%, in 2017 – by 44%; by 2021, the numbers should triple. This is…

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Choose the best, Ad Network VS Ad Exchange">

BY: Polus Media

Ad Network vs. Ad…

On a bigger picture Ad Network and Ad exchanges have some similar purposes in the digital marketing industry. They both have some common traits like they both gather free inventories from publishers in…

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Number Never Lies - Big Data Analytics">

BY: Polus Media

Big Data Analytics: Numbers…

What is Big Data and its Origin ? In 2013 the term Big Data was added in the Oxford dictionary with a definition “extremely large data sets that may be analyzed computationally to…

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What is White Labeling?">

BY: Polus Media

What is White Labeling…

White Labeling term in a business means that a product is manufactured by one company but it will be sell under the umbrella of different brand name. Or you can say that when…

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What is network marketing advertising">

BY: Polus Media

Network marketing advertising

It’s good that times are changing: we still remember the time when the network marketing advertising used to be home meetings, invitations to a café etc. Fortunately, nowadays for network marketing ads you…

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What is the Difference between Adtech and Martech">

BY: Polus Media

Difference Between AdTech and…

Basically AdTech (Advertising Technology) is a small part of MarTech (Marketing Technology). For a better understanding you can draw it like AdTech is a small circle within a big circle of MarTech or…

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What are the Stages of Media Buying Process">

BY: Polus Media

3 Stages of Media…

Media Buying Process: is a highly planned and designed negotiations and purchase of multi-platform ad spaces. In the whole process the main focus is to find and buy the most beneficial and advantageous…

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3 Questions To Focus Before Any Brand Activity">

BY: Polus Media

3 Questions To Focus…

There are 3 questions every brand should be focusing on before planning any further activity. Who are the clients ? What message does your brand convey? What is a success for you in…

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How does Popup Advertising work">

BY: Polus Media

Pop up advertising network

Pop-Up is an ad banner that pops up on top of the page you are viewing. The user cannot interact with the main content while the popup ads network banner is open. At…

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Programmatic Advertising & Types of Programmatic">

BY: Polus Media

Programmatic Advertising & Types…

Many studies have showed and provide some estimations that the programmatic advertising will grow at an unmatchable speed  of over 30% in 2017 alone. It’s not the only thing growing at a faster…

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How RTB works and Ads Been Served?">

BY: Polus Media

How RTB Works &…

Real Time Bidding Real time bidding is the new face of online advertising and it has completely changed the sense of online advertising. It’s a new rise to online advertising as its incredibly…

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Difference between Programmatic Buying Vs Direct Buying">

BY: Polus Media

Programmatic Buying Vs Direct…

Confused between Programmatic Buying and Direct Buying? Do you know the difference between Programmatic Purchase and Direct Buying? Direct Buying of media: When we talk about direct buying of media we are basically…

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BY: Polus Media

Programmatic vs Traditional Media…

We all are living in a technologically advanced era which is evolving day by day and renewed day by day. With all these developments there is some more things are changing and that…

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PPC advertising vs Programmatic Marketing">

BY: Polus Media

PPC advertising vs Programmatic…

Let’s start the discussion Programmatic advertising is the form of PPC advertising and PPC is one of the crucial element that creates Programmatic advertising. Polus Media suggest that the future of advertising is…

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What is the difference between omni channel and multi channel">

BY: Polus Media

Multichannel vs omnichannel marketing

It is no secret that the purchasing path is impossible to predict. Omnichannel retailers need to develop strategies to attract customers, wherever they are, providing impeccable user experience at every stage of interaction.…

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Which is better Programmatic Advertising or Display Advertising?">

BY: Polus Media

Programmatic Advertising Vs Display…

If you are not a newbie in online business advertising then you should have heard people saying about how programmatic ads have changed the entire landscape. Keep calm and relax because Polus Media…

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What is the future of ecommerce infographics">

BY: Polus Media

Future of ecommerce

Global ecommerce industries have long gone beyond the framework of “shopping on the website” and today it is an entire big range of interactions with customers and partners. For the further development of…

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What is DSP and SSP?">

BY: Polus Media

What is DSP and…

What is Demand Side Platfrom? We live in a world where technology is evolving day by day and it is revolutionizing the way we sell and buy online advertising and in the whole…

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Polus Media Digital Advertising Platform">

BY: Polus Media

Digital Advertising Platform

A Digital advertising platform is a place where you can purchase ad space for your business somewhere on the internet. There is a variety of places where you can find a good spot…

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BY: Polus Media

Display Advertising and Tips…

Know Display Advertising: Display Advertising is online advertising which can be done through banner ads, rich media and many more faces. Text-based ads contain only text but display advertising consist of different elements…

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BY: Polus Media

9 Types of Targeting…

Types of targeting strategy vary. Consider the main types of target markets differences and concepts. Types of the target audience are direct and indirect. Direct targeting is aimed at choosing an audience that…

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5W's Of Easter Campaigns">

BY: Polus Media

5W’s Of Easter Campaigns

Easter is almost here! it’s time you should think about setting up your Easter campaign because this is the time when most of the families gear up to spend their time with their…

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BY: Polus Media

PPC Platforms

Power of PPC platform is one and big topic for discussion, but today we are going to talk about how to find best ones. No, it is not the question, who is better…

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What is the difference between CPA and CPC?">

BY: Polus Media

CPA VS CPC

Want to know the Difference between CPA vs CPC? Don’t worry you are about to get the information you need. Whenever you purchase online ads, you will get the cost of advertising in…

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What is the difference between publisher and advertiser">

BY: Polus Media

Publisher Vs Advertiser

If you have made your 1st step into Affiliate Marketing Business then you should be very well familiar with the terms Advertisers & Publishers. Being in this sea of Affiliate Business you should…

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PPC advertising vs Programmatic Marketing">

BY: Polus Media

Most effective Paid Traffic…

From year to year all new born businesses face the same “traffic” problem: no traffic generates no conversions. One can’t track how well selling process works without audience, while traffic campaign without a…

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the ultimate guide to lead generation">

BY: Polus Media

The Ultimate Guide to…

The matrix on which your business is said to be successful or failure is measured by the numbers of new clients or sales that you make every day and it all starts with…

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Online Advertising Pricing Model CPM-CPA-CPC-CPL-CPS-and-CPI">

BY: Polus Media

What Are CPM, CPA,…

Quick Introduction! Digital marketing is all about 6 acronyms. You will always likely to hear more often are CPM, CPA, CPC, CPL, CPS and CPI. What is CPM? In the online advertising world,…

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How Real Time Bidding System Works?">

BY: Polus Media

What is Real-Time Bidding…

Real-time bidding has changed the face of online advertising completely. It’s a new dawn for traditional display advertising. Better, fast and precise. In a blink of an eye, it does the buying and…

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BY: Polus Media

Definicja Mobilnej Platformy Reklamowej

Kluczowe znaczenie czegoś takiego jak “mobilna platforma reklamowa” jest niemal takie samo jak platforma reklamowa sama w sobie. Obie służą zastępowaniu dowolnego podmiotu zewnętrznego pomiędzy reklamodawcą a publikującym. To narzędzie, które upraszcza zarabianie…

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BY: Polus Media

Samoobsługowa platforma – co…

Platformy tego typu oznaczają, że klient może uzyskać odpowiedź bez zgłaszania się o pomoc do biura obsługi. Tego typu systemy oszczędzają fortunę i redukują ilość osób i kosztów zaangażowanych w obsługę klienta. Logicznie…

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BY: Polus Media

Zarabianie na ruchu internetowym…

Zarabianie pieniędzy na stronie było niemal niemożliwe dekadę lub dwie temu. Recepta na sukces jest prosta: dużo cierpliwości, wytrwałość w dążeniu do celu i szczypta szczęścia. Czasem biznes tak nas angażuje, że szybko…

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BY: Polus Media

Self-serve platform – what…

Platforms of this type mean that a client is incapable of getting an answer for without applying to help or service desk. Such systems save a fortune and reduce workload of support departments.…

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BY: Polus Media

Mobile Advertising Platform Definition

The key sense of such notion as “mobile advertising platform” is almost the same as an ad platform itself. They both serve to replace any third-party between an advertiser and publisher. It is…

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BY: Polus Media

Kupowanie Mediów w Czasie…

Reklamy online były bardzo proste z samego początku: miejsce na reklamy było sprzedawane reklamodawcom. Ten schemat pożyczano z takich mediów, jak TV I radio. Ale wszystko wygląda obecnie zupełnie inaczej. Nowe nisze sprawiły,…

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BY: Polus Media

Real Time Media Buying

Online advertising was very simple at the moment of its appearing: ad places were sold to publishers. The scheme was borrowed from such medias as TV and radio. But everything is different now.…

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BY: Polus Media

Monetize traffic – most…

It was hardly possible to earn money from a website a decade or two ago. The recipe of success is simple: take a lot of patience, big amount of assiduity and a pinch…

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BY: Polus Media

Best practices in retargeting…

We want you back Remarketing (of often referred as retargeting) in simple words is a technology of returning your customer back to you. There can be at least 3 variants: 1. a person…

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How CPM Formula Works?">

BY: Polus Media

CPM advertising

CPM (Cost-Per-Mile) advertising is a model when a price is stated for a thousand of impressions of an ad, i. e. the banner should be shown to a thousand of Internet users. *Mile…

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How CPI Formula Works?">

BY: Polus Media

CPI advertising

CPI (Cost Per Installation) is one of transparent and reliable models for those who want to promote mobile apps and games. Formula: CPI = Expenses for advertising / Number of Installations It means,…

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What is Cost Per Action?">

BY: Polus Media

CPA advertising

Are you sure you don’t know CPA? Have you ever offered your children or nephews or other youngsters being paid for a necessary service for you? There are thousands of variants like walking…

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How CPC Strategy Works?">

BY: Polus Media

CPC marketing

Major part of business success is in finding a source of target audience and get potential customers from it at lowers costs. Cost per click advertising model can assist in achieving this goal,…

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BY: Polus Media

Content marketing

Content Marketing is way to make your brand name popular. The popularity and importance of social media services is increasing every day. People are constantly searching for information with the help of social…

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BY: Polus Media

Web Design Services

As a web design company, we provide different services for all kinds of organizations. If you want to get a customized website, your choice is the right one. If you are still considering…

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BY: Polus Media

Social Media Advertising

Social Media as a part of internet marketing Nowadays social media is not only a fashionable and familiar aspect of internet marketing, but also an integral part of it. Needless to say that…

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BY: Polus Media

Pay Per Click

Pay per click gives better results in delivering targeted traffic. Search engine marketing is a significant part of Internet marketing. SEM promotes websites mainly through paid advertising. So it is closely connected with…

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BY: Polus Media

Search Engine Optimization

Search Engine Optimization (SEO) is a fundamentally important tool for a prosperous internet marketing campaigns. To drive volumes of quality traffic to web pages one will definitely need SEO services. Site's search engine…

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BY: Polus Media

Email marketing services

Email Marketing Services and Internet Marketing Strategy Emails are useful tools to communicate with your potential customers. This email marketing service is a kind of marketing let your business messages to be sent…

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How to Monetize Web Traffic">

BY: Polus Media

Monetize traffic

How we get money from our websites? Webmasters see their aim to make profit from a website by monetizing the traffic. This process is in constant developing and growing, and becomes more and…

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