POLUS.MEDIA RTB

Real-Time Bidding

RTB platforms are an important issue in modern marketing. They mean a lot to the advertising, its development, and success. The issue concerns the methods of advert selling and buying, which are considered to be the most influential in the whole media market. RTB platforms are an important issue in modern marketing. They mean a lot to the advertising, its development, and success. The issue concerns the methods of advert selling and buying, which are considered to be the most influential in the whole media market

POLUS.MEDIA RTB

The essence of real-time bidding

RTB platforms are an important issue in modern marketing. They mean a lot to the advertising, its development, and success.

RTB Platforms

Real-time bidding platforms have a special mechanism of functioning compared to any other ways of media buying. They work on a per-impression basis using online auctions. The latest are open market or private. Thus, RTB platforms allow bargaining, trading, and controlling media purchase process automatically. Besides, the whole process takes a few milliseconds. Such a solution appeared to be win-win, offering plenty of advantages to both advertisers and publishers.

RTB Bidding

RTB bidding system is a part of the programmatic approach. The latest is one of the advanced technologies used in the digital market. The key thing about programmatic advertising is the automation of the process and minimization of human involvement. Thus, certain errors, extra spending, and efforts are not required. Advertising specialists can concentrate on the creation of a sophisticated strategy and advertising campaigns.

Ad Exchange

Polus Media RTB Ad Exchange uses big data, AI Algorithm, and state-of-the-art technology to enable publishers to get higher revenues and advertisers to reach the most relevant users to get the maximum value. This powerful solution helps both sides increase efficiency and achieve their goals. Polus Media Ad Exchanges connects thousands of media buyers with the most premium relevant publishers to achieve their goals

SSP & DSP

Complete control of Supply Side Platform from Polus Media dashboard. Sell your space to premium buyers and not to miss a single impression. Complete Demand Side platform for publisher to optimize the campaign and reach the maximum return.

POLUS.MEDIA RTB

Real-Time Ads Buying and its Advantages

Compared with the past, the majority of processes of online adverts purchase have become automated thanks to the development of programmatic marketing. The salespeople used to discuss the prices, budgets, advert placement, targeted audience, number of impressions, etc. Today there is no need to spend so much time and energy on those things, as there are adjustable parameters, which allow making the whole process automated. Such an approach became possible for the following reasons:

  • better audience segmentation

  • the possibility of traffic monitoring

  • the opportunity to select the winning RTB bidder by means of the computer.

Real-Time Auction Sites

Real-Time Auction Sites

Real Time Bidding is an action based system. Where publisher website meets the advertiser need via auction. Once the advertiser wins the auction his ads shown on publisher website in the blink of an eye.

RTAS

Reducing costs and Waste

Real-time bidding allows advertisers to bid on individual impressions instead of agreeing to a predetermined fixed price. Buying in real time is cost-effective, reduces waste.
Helping advertiser from overpaying to media agencies. 
RTAS

Improving Performance

Optimizing Campaign. Maximum ROI, Take increasingly benefit of Real Time Bidding through:

  • Audience Optimization
  • Inventory Optimization
  • Algorithmic optimization of other parameters
  • Complete transparency
RTAS

DSP & SSP

In less than 100 milliseconds DSPs have the technology to determine the value of an individual impression in real time.

Supply-side platforms utilize data generated from impression-level bidding to help tailor advertising campaigns.

The advertisers may also enjoy many benefits, which are:

There used to be a problem with such advert exchangers, as people tried to set as minimum bids as possible. However, as time passed, the exchangers were modernized. Today it is possible to set a minimum bid by the publishers in order to avoid fraud and other troubles. Besides, the majority of RTB platforms, which exist nowadays, work only with reliable websites. Among the most popular resources, we can mention the ones applying affiliate marketing. They are more popular among the advertisers and allow increasing the profit.

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