Platforms of this type mean that a client is incapable of getting an answer for without applying to help or service desk. Such systems save a fortune and reduce workload of support departments.

Logically, self-serve advertising platform works one-on-one with the client, i.e. there is no need for sales representative assistance.

As a rule, it contains a knowledge base, where frequently asked questions are highlighted with categories and search module. Alternatively, there can be questions-answers blocks, articles, documents, loading files etc. Self-service ad systems generally have authorisation system and can be easily personified for each client regarding SLA level or the products being bought.

Where self-advertising can be applicable?

It is mostly widespread for micro-campaigns or textual ads. Anyway, both of them aim to gain effectivity.

Why it is profitable?

First of all, the price of a salesperson is excluded from this list. The advertiser himself can buy lower amounts of ads than it could be possible.

Small businesses lacking attractive graphical ads will find it easier to handle rather than signing-up DIY campaigns.

A key secret for successful platform with self-service handling

Every time you need to buy a product or service most of us are likely to turn to something popular, that means well advertised. But how often is it comfortable for using? The same deals with platforms. It makes no sense to use famous techniques when you hardly understand where to go and what to do.

Auto navigation is the first moment that strikes the eyes. User-friendly interface should provide fast connection of the client to a preferable advertising package where the ads are created immediately to check that everything works correctly.

So, central point is simplicity and convenience. Amozonification, so widely spread nowadays, means that people are more inclined to interact with the software itself rather than with a specially trained person.

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