Mobile app advertising
The mobile advertising market is growing. In app advertising cost also grows. In 2016, the market volume grew by 86%, in 2017 – by 44%; by 2021, the numbers should triple. This is due to the growing number of people using mobile Internet.
According to research companies, men more than women use the mobile Internet but their advantage is not great. Almost all users aged 12 to 35 use the mobile Internet. In large cities, slightly less than half of respondents over 45 years of age access the Internet via mobile devices and in the whole world, only every 3-4 users.
According to research analytic platform, in 2017, on average, users in the world spent about two hours in mobile applications daily. More than 20% of Android owners spend in applications four hours or more every day.
At the end of 2017, the average usage time of mobile applications was about 150 minutes.
The most popular mobile applications are YouTube, Google search and Facebook. Advertising for mobile apps on these platforms is popular too.
Banner is the main advertise on mobile apps format. There are different types and sizes of them for mobile app advertising rates. There can be 15 formats and 80 sizes. Advertisers, ad networks and services regularly add new formats and types of banners to increase their returns.
Interstitial is a type of advertising that closes the entire screen of the user. May be in the form of a banner or video.
Rewarded Video is a video ad that encourages users to watch it for loot in some game.
Playable ads – game ads in video format, a short mini-game. The user is invited to play the demo version of the game and then perform the target action.
Native mobile app advertising – disguised as a mobile application design and looks like a part of the interface or content. It is believed that such advertising is less annoying for users.
Advertising products and services in mobile applications require a separate approach and its own advertising campaign. Simple duplication of contextual advertising for display in mobile devices is ineffective.
Mobile applications have their own ad formats and display scripts to consider. Determine the target audience, select the advertising channel and formats. For maximum efficiency, use modern user engagement methods.
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